Evidence-Based · Coaching · Cognitive Development · Wellness

About True Friends, Inc.

Dedicated to helping individuals, families, and leaders thrive — through personalized wellness support and executive communication coaching.

Who We Serve

What We Do

For Executives & Organizations

You need leaders who communicate with clarity, think strategically under pressure, and build cultures that perform. We bring together executive coaching, leadership development, and organizational consulting — grounded in behavioral science and built around your goals.

Who we work with: CEOs and senior leaders · HR and talent teams · Emerging leaders · Organizations in transition

For Individuals & Families

Every person deserves the support to grow, learn, and thrive. We provide cognitive development, Applied Behavior Analysis, IDD and special needs consultation, and caregiver education — delivered with expertise, patience, and genuine care.

Who we work with: Individuals with IDD and developmental needs · Families and caregivers · Educators and support professionals · Adults pursuing cognitive and wellness goals

Our Story

True Friends, Inc. was founded on a simple belief: that real progress begins with listening. When we understand the whole person — their strengths, challenges, and environment — we can help them build something stronger, whether that’s a healthier family, a more resilient team, or a more confident leader.

That belief led us to a practice that spans two worlds. Whether we’re working with a family navigating a child’s developmental needs or a leadership team navigating change, the same principle holds: people don’t exist in isolation. Their growth depends on understanding not just the individual, but the relationships, roles, and systems they’re part of.

Today, we’re proud to work alongside individuals, families, and organizations who trust us to help them — and the people around them — through life’s most important moments.

Serving individuals, families, and organizations worldwide · Available virtually or by on-site travel

“True Friends didn’t just coach me — they changed how I think about leading under pressure.” 

— VP of Operations, Healthcare System

“For the first time, we felt like someone truly understood our son and knew exactly how to help him move forward.” 

— Parent of a child receiving ABA and developmental support

"From living rooms to boardrooms, people change when they feel truly heard."

— Erik Beardsley, Co-Founder

Our Team

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Erik Beardsley

Co-Founder
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Amir Beardsley

Co-Founder

You Don't Have to Do This Alone

We’ll help you find the right path. Reach out and a member of our team will respond within one business day.

True Friends, Inc.

Developing people and organizations to their full potential.

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